Turning The Corner Into 2010
As we approach the end of October and head into the November-December year end, there are a few things you need to understand as a Salesperson-slash-Strategic Marketing Professional:
1). MANY…far TOO MANY…business owners took a “time out” for the entire YEAR of 2009 when it came to strategically marketing their businesses.
2). Item #1 above, by default, created the return of “low hanging fruit”…the “market share” created by business owners too frightened to market their own businesses.
3). Many business owners have hypnotized themselves into believing that January 1, 2010 is a magic date…a date upon which the Heavens will rain gold coins upon their heads for “renewing” their marketing efforts.
4). The business owners are kidding themselves, because…through their own actions, or lack of them…they have knowingly and willingly surrendered their success to the business owners who remained committed to their businesses and continued to brand and market their offerings in 2009, no matter HOW much it hurt, no matter WHAT sacrifice was required.
There are NO “victims” in 2009…ONLY “volunteers.”
Ralph Waldo Emerson wrote that “God will not have his work made manifest by cowards.”
Anyone still hiding and hoping for a windfall of cash on 1/1/10 needs to wake up, and wake up NOW.
OR…just surrender. That’s it, plain and simple. Let your competitors harvest ALL of the fruit.
WHAT is stopping YOU?
